What's a good marketing ROI?

A 5:1 revenue-to-cost ratio (400% ROI) is often cited as strong performance, though it varies widely by industry and channel.

Marketing ROI Calculator

Calculate marketing ROI by comparing the revenue generated by a campaign to its total cost.

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Formula

ROI = (Revenue − Cost) / Cost × 100

Customer Acquisition Cost and the 3:1 LTV Rule

How customer acquisition cost is calculated, and why the common '3x CAC' rule of thumb exists.

Customer Lifetime Value Calculator

Estimate the total value a customer generates over their relationship with your business.

ROI Calculator

Calculate return on investment as a percentage and annualized rate.

Profit Margin Calculator

Calculate gross profit margin from cost and revenue.

Markup Calculator

Calculate the selling price and markup percentage from cost.

Gross Pay Calculator

Calculate gross pay from hourly rate, hours worked, and overtime.

Cost Per Unit Calculator

Calculate the cost per unit given total cost and quantity produced.