What's a healthy churn rate?

It varies by industry, but many subscription SaaS businesses target monthly churn under 2-3%, since even small monthly churn compounds significantly over a year.

Customer Churn Rate Calculator

Customer churn rate measures the percentage of customers who stopped doing business with you over a given period, a key subscription business metric.

Inputs

Results

Churn Rate: 5%

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Formula

Churn Rate = (Customers Lost / Customers at Start) × 100

Learn How This Works

Customer and Workforce Growth Metrics That Actually Matter

Net Promoter Score, customer churn rate, labor productivity, and revenue per employee — the metrics that reveal whether growth is healthy or just noisy.

Frequently Asked Questions

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